Slipper Clutch

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Above: Alan Cathcart and Robert Holden at Assen, 1995

Business operations

The day-to-day operations of Britaliamoto, as well as marketing and events, are run by Lotte Poole. Lotte started work with Alistair as his business coach when he was first developing ways to market the Supermono Strada.

She was asked to take a permanent position in helping build the company and over the past 18 months has systemised production, set up a parts inventory and catalogue, developed strategic and marketing plans for the organisation and designed, written and created this website.

She is a successful entrepreneur (having set up and sold five of her own companies), business coach and mentor, trainer and facilitator, who has worked in the Far East, Australia, and the US.

She’s passionate about motorcycles, especially Ducatis, and is the proud owner of a Ducati Monster. She is waiting patiently in line for her own Supermono.

Wager, work and the Supermono

Britaliamoto Ltd was created by Alistair Wager, motorcycle designer and engineer, to be the commercial outlet for his construction of the Ducati Supermono Strada. Since late 2009, bikes have been commissioned and completed for buyers in countries such as South Africa, Italy, France and New Zealand. The latest Supermono is destined for Bill Irwin’s Bike Museum in Nelson, NZ.

During his career, Alistair has worked on 19 of the 67 Ducati Supermonos made. He feels fortunate enough to have worked with some of the world’s top riders too. In 1994 he was race engineer for the late Robert Holden at the Isle of Man TT singles race, when Robert narrowly missed first place, and for John Barton when he won second place in 1997 race.  He crew chiefed for racing journalist Sir Alan Cathcart, the 2 times runner-up in the European Supermono Championship in1994 and 1996. 

He was chief engineer on the Saxon Truimph Superbike that was raced in the 1996 Formula USA Championship by multi-USA championship winner Scott Zampach. The bike had previously been successfully raced in Europe in the World Bear Series (for British, American and European bikes) with wins at Monza, Zeltweg and Assen with riders Alan Cathcart and Robert Holden. 

Alistair also worked for Yamaha Motor Europe NV as its technical co-ordinator for road racing in the debut year of the R6 and R7 when they won the Manufacturers Championships for WSS in 1999 and 2000, and WSS Riders Championship with Jorg Teuchert in 2000.

Alistair managed the HMC Ducati Factory-supported race team in the AMA Superbike Championship in 2001 working with the great riders Scott Russell (1993 World Superbike Champion) and Steve Rapp.

Other Britaliamoto projects 

Britaliamoto doesn’t just make Supermono Stradas. It also distributes many of the parts used on the bike, such as the NGR Slipper Clutch.

Alistair is also working on a number of innovative designs of parts and over the next year some of these designs will be used on his Supermono Stradas as well as being developed and patented for others vehicles.

In 2010 he designed and helped build Paul Taylor’s innovative carbon fibre monocoque Moto2 prototype to be debuted in the Spanish 2011 CEV Buckler Moto2 Championship.

Builder: Alistair at
Webmaster: Lotte at liberate-u

Name: Britaliamoto Ltd

Age: 18 months

Birthday: November 2009


Alistair Wager: Designer/



Lotte Poole: Business Director/Webmaster/Business Coach                 

Based: Northampton, UK

Main business:

Building Supermono Stradas

Motorcycle upgrades

Designing motorcycle parts

Distributing motorcycle  parts

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